As popular as racing is with fans, it is even more popular with those who
recognize the marketing benefits that come from an association with the fastest
growing sport in the country. It is no coincidence that the names you see
emblazoned on race cars and around tracks read like the Fortune 500. Many of the
largest, most successful companies in America use motorsports marketing to drive
business and increase their bottom line.
Thompson Speedway is making a number of attractive opportunities
available, with options to suit companies of all sizes. These include:
Track and facility signage
Web Site advertising
Product display and sampling
Corporate hospitality programs
Comprehensive Sponsorship Programs
An all-encompassing marketing opportunity. Packages can be tailored to your
requirements, including track and facility signage, advertising and promotional
rights, program and newsletter advertising, corporate hospitality programs,
merchandising and display rights, special awards and more. Category
exclusivity is available. Obviously, these invaluable programs are limited in
Motorsports is the number one spectator sport in the U.S. The number of
spectators, television viewers, teams, tracks, and corporate participants is at
record levels Attendance at major racing series has increased by over 90% in the
last 10 years Television coverage of major events, by both networks and cable,
continues to grow at an astonishing rate.
Motorsports fans have proven to be the most loyal to sponsor products.